1. Section: Why Your 30s Hit Differently
Short explanation on lifestyle shifts, aches creeping in, reduced movement.
Subtle humor (“your metabolism didn’t send a goodbye note”).
Muscle loss begins (~3-5% per deecade).
Framing: “Your 30s are your body’s 401(k) contribution decade.”
Section: The 7 Movements You Need (Conversational Subheadings)
Each movement:
Casual subheading (e.g., “Push (Yep, You’ll Need to Lift Things)”)
1-2 sentences on why it matters in real life.
1-2 sentence real-life analogy (lifting groceries, getting off the floor).
2-3 example exercises with micro-commentary.
Occasional casual rhetorical questions (“When’s the last time you pushed yourself off the floor without a grunt?”).
Movements
1. Push
2. Pull
3. Hinge
4. Squat
5. Single-Leg
6. Rotate
7. Core Stability
Section: Building These Movements Into a Busy Life
Address parents, professionals, and tired millennials.
“Don’t need to train for a Spartan Race—just need consistency.”
Emphasize stacking these movements into short workouts (10–30 min).
Section: Why It’s Worth It
Short, emotional reflection on aging with strength.
Muscle mass as “future independence insurance.”
Subtle call to action: start today, even if it’s just 5 minutes.
Outro
Let’s Keep It Moving
Encouragement.
Suggest scheduling 2-3 days a week.
Reassurance: simplicity > complexity.
